Alive
A visual evolution of Alive’s old logo into the new identity.
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Project Details
The animation brings Alive’s old logo to life through a visual evolution, transforming it step by step into the new identity. At the heart of the transition is the hummingbird, which moves through a series of evolving shapes and design phases, creating a sense of movement and discovery before seamlessly resolving into the final hummingbird and new Alive logo.
The animation is designed to make the rebrand feel natural and purposeful, turning the transformation of the identity into a memorable visual story.
- Client: Alive
- Role: Design & Animation
- Tools: After Effects, Photoshop & Illustrator